#114 - Sustaining Success: Oliver Yuan on scaling BRITA in China (Part 2) Artwork

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Made in China

#114 - Sustaining Success: Oliver Yuan on scaling BRITA in China (Part 2)

April 17, 2024 • Thomas Derksen & Damian Maib

Join us for the second part of our enlightening conversation with Oliver Yuan on the Made in China Podcast. In this episode, Oliver delves deeper into the strategies and cultural insights that helped BRITA not just enter but excel in the Chinese market.

From pioneering multi-channel sales strategies to navigating the complexities of cross-cultural management, Oliver shares invaluable lessons on maintaining momentum and innovating in a dynamic environment. Discover how BRITA adapted its approach to e-commerce, harnessed data for targeted marketing, and managed a diverse team to drive its growth from 100 million euros to a dominant position in the market.

This episode is a must-listen for anyone interested in understanding the intricacies of sustaining business growth and innovation in an increasingly competitive global landscape. Tune in to gain a deeper perspective on building resilience and agility in international business.

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