#113 - From 0 to 100 Mio. USD: Oliver Yuan, the man who made BRITA big in China (Part 1) Artwork

Made in China

Made in China! Von der Werkbank der Welt zum größten Konsumentenmarkt und Technologieführer. Eine Reise durch das Leben, Business und die Kultur im Reich der Mitte mit Damian Maib und Thomas Derksen. Mit spannenden Gästen, wie Tischtennis-Superstar Timo Boll, cosnova-Gründerin Christiane Oster-Daum und Joerg Wuttke, Präsident der Europäischen Handelskammer in China.

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Made in China

#113 - From 0 to 100 Mio. USD: Oliver Yuan, the man who made BRITA big in China (Part 1)

April 10, 2024 • Thomas Derksen & Damian Maib

Welcome to the Made in China Podcast. You won't regret tuning in today. Not only because this episode is so exciting and long that we had to split it into two parts, but also because our guest is none other than Oliver Yuan, Managing Director/Senior VP from Brita.

Join Damian and Thomas as Oliver shares an incredible journey of innovation, market challenges and strategic shifts that took Brita to new heights in China's competitive landscape. From riding the wave of e-commerce to pioneering local innovations, Oliver’s insights are a treasure trove for any business looking to navigate the complexities of the Chinese market.

Dive into the story of how Brita not only adapted but thrived by embracing change and leveraging local strengths. A must-listen for professionals eager to understand the dynamics of successful market penetration and growth in China.

Have a look at Oliver Yuan too!
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